Electrolux Philippines welcomes summer and two new additions to its cooling line as it hosted its first ever Midsummer Festival at the Edsa Shangrila Hotel. A nod to the company’s Swedish heritage, Midsummer is a celebration of the beginning of summer after a long winter. Houses are decorated with flower garlands and wreaths; friends and families gather together and enjoy traditional songs and dance around a Midsommarstang or maypole.
Guests were treated to a delicious Swedish smorgasbord, traditional Maypole dances and other fun Midsummer rituals to give them a taste of one of Sweden’s most important holidays.
The festival was also an opportunity to refresh guests on another renowned aspect of Swedish culture – their design tradition, which households all over the world have also been able to experience through the many innovative products Electrolux has produced over its 90-year history. This certainly includes Electrolux’s two latest additions in food storage and air conditioning – the new Electrolux refrigerator and split-type air conditioner.